Top 5 Social Apps on Android in Estonia: Q1 2023

In the first quarter of 2023, the top social apps on the Android platform in Estonia showed varied performance trends in terms of downloads, revenue, and active users. Data from Sensor Tower reveals insights into the weekly metrics for TikTok, OK: Social Network, Likee - Short Video Community, VK: music, video, messenger, and Facebook.

TikTok experienced fluctuations in both downloads and revenue. Weekly downloads ranged from approximately 1.5K to 2.5K, with notable peaks around the end of January and mid-March. Revenue saw a peak of about $10K in early January, followed by a steady trend between $5.7K and $8.1K for the remainder of the quarter.

OK: Social Network had a consistent performance in downloads and revenue. Downloads remained stable, typically around 90 to 140 per week, with a peak of 168 in the last week of February. Revenue was similarly steady, ranging from $382 to $616 weekly, with minor fluctuations throughout the quarter.

Likee - Short Video Community showed a significant increase in revenue towards the end of the quarter. Starting with weekly revenue as low as $34, it surged to about $2.3K by the end of March. Downloads were relatively stable, ranging from 114 to 169 per week, with a peak of 264 in the last week of February.

VK: music, video, messenger exhibited a steady increase in downloads, particularly in March, reaching up to 302 downloads in the last week. Revenue, however, remained low, fluctuating between $2 and $267 weekly, with some weeks showing no revenue.

Facebook maintained a high and steady download rate, ranging from 384 to 657 per week, peaking in mid-March. Revenue saw a noticeable increase, starting from $45 at the beginning of January and reaching up to $157 in late February, with consistent figures around $128 to $149 towards the end of the quarter.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.